Platform · Spend
Money going out, on the same books as money coming in
Franchising has a reimbursement problem nobody models: the franchisee spends on the brand’s behalf, the brand spends the franchisee’s ad-fund contribution, and both sides keep their own version of what is owed.
Ad fund
Q4 · segregatedWhat breaks without it
Ad-fund contributions are collected and spent, and franchisees ask where the money went. Reimbursement claims arrive as photographs of bills and get settled from memory.
How it works
Expenses & ad fund, step by step
Record the spend where it happens
Outlet expenses and petty cash on the outlet’s own books, categorised, with the document attached to the entry rather than sent separately.
Claim what the brand owes
A reimbursement is a claim with a state — raised, approved, settled — instead of a message thread. It settles against the same position the royalty runs through, so what the two parties owe each other stays one number.
Keep the ad fund separate
Contributions in and campaign spend out, as their own ledger. It is the fund franchisees are most likely to ask about, and the only good answer is a statement.
See the unit P&L
Takings, expenses and royalty on the same outlet produce a same-day picture of the unit — for the outlet that runs it and, where the agreement allows, for the brand.
What you get
- An outlet expense ledger with documents attached
- Reimbursement claims with an approval state
- A segregated ad-fund ledger with contributions and spend
- A same-day outlet P&L
Questions people ask
- Can franchisees see the ad-fund ledger?
- That is your call per brand. The ledger exists either way; visibility is a setting rather than a rebuild.
- How does a reimbursement settle?
- Against the same running position as royalty, so a brand that owes a franchisee ₹40,000 and bills ₹4,21,900 settles once rather than twice.
- Is this accounting software?
- No. It is the operational ledger between brand and outlet, with a Tally-friendly export at the boundary. Your books stay your books.
- Does petty cash reconcile?
- Petty cash sits on the outlet with its own entries and balance, and the blind cash count on the trading day is what checks it.
Who this is for
Seats that use it daily
Next on the chain
Compliance & licences
Every FSSAI, trade and fire licence with its renewal date and its owner.
See expenses & ad fund on your own data
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